Privacy notice
Last updated 24 October 2026
This notice explains what personal information Agent Ready collects, why we collect it, who we share it with, how long we keep it and what your rights are. We have written it in plain words. If anything is unclear, email us at hello@getagentready.co.uk.
Who we are
Agent Ready is a trading name of Datanic Studio Ltd. Datanic Studio Ltd is the controller of the personal information described here, which means we decide how it is used and we are responsible for it under UK data protection law (the UK GDPR and the Data Protection Act 2018).
- Company number: 17430129
- Registered office: 34-35 Butcher Row, Shrewsbury, Shropshire, SY1 1UW, United Kingdom
- Contact: hello@getagentready.co.uk
What we collect and why
Agent Ready checks how well AI agents can find, understand and act on a small business's website, and helps the owner fix what gets in the way. Most of what we hold is about businesses, not people. Some of it is personal information, because it identifies the owner or the person who signed up.
| What | Why we use it | Our lawful basis |
|---|---|---|
| Your business's name, website address, town and postcode, and the type of business | To set up your record, run the checks and show you your results | Contract: we need it to provide the service you signed up for |
| Your email address, and your phone number if you give it | To send your sign-in codes and the emails about your plan, and so we can contact you about your account | Contract |
| The business details you confirm on Your details, such as what you offer, prices, opening hours, how customers book or order, phone and email for customers, and what makes you different | To write your advice, your directory entry and the files that describe your business to agents | Contract |
| The results of our checks on your website, including the pages we read, and the results of our agent tests, including what the agents said and where they stopped | To show you what agents can and cannot do on your website, and to check later whether a change has worked | Contract |
| Your agreement before we read a website that has a robots.txt file, and which version of the file you agreed to | So our checks follow the rules the website sets, and so we can show you agreed | Contract, and our legitimate interest in respecting website owners' wishes |
| Which of your confirmed details you agree to show in the public directory | So the public directory shows only what you have agreed to | Consent, which you can change at any time on Your directory entry |
| Records of the sign-in codes we send you and of your signed-in sessions | To keep your account secure and to stop people guessing codes | Legitimate interests: keeping accounts secure |
| Whether your business has paid or has an access code | To know which businesses have the full service | Contract |
| How visitors use our website, through Google Analytics, only if you press OK on the cookie bar | To understand which pages help people and which do not | Consent |
We do not take card payments on our website at the moment.
Checks for a business improvement district
When a business improvement district (a BID) works with us, we may run a light check on the public websites of businesses in its area, so the BID can see how ready its town is. The check reads the business's public website only. We do this under our legitimate interest, and the BID's, in understanding and improving a town's businesses. Businesses that do not go on to sign up are deleted two years after the check.
Other businesses that our agents look at
Our agent tests ask an AI agent to do a job for a customer, such as ordering flowers, and the agent may look at other businesses as well as yours. The agent names the businesses it chose, as a customer's agent would.
What we hold about another business is limited to what the agent said about its public pages. We do not give other businesses a record or a score, and we do not publish profiles of them.
Who we share information with
We do not sell personal information. We use the following kinds of company to run Agent Ready. They act for us, under contract, and may only use the information to provide their service to us. If you would like the names of the companies we use, email us at hello@getagentready.co.uk.
| Who | What they do for us |
|---|---|
| Our hosting provider | Hosts our website and its database, on servers in the European Union. |
| AI providers | Run the AI agents in our tests, read business websites and help write parts of your results. They receive the business's public website pages, its business details and our test questions. |
| Our email provider | Sends our emails, including sign-in codes and emails about your plan. It receives your email address and the content of the email. |
| Google Analytics | Measures how our website is used, only if you press OK on the cookie bar. |
| Our font provider | Supplies the typefaces our pages use. Your browser asks it for them, which means it sees your internet address. |
We may also share information if the law requires it, or to protect our rights or the safety of others.
The public Agent Ready directory
The directory is not open to the public yet. When it opens, your entry will show only the confirmed details you have agreed to show, and only once your business meets the directory's checks. You can change what is shown, or ask us to take your entry down, at any time.
How long we keep information
- Your business record, your contact details, your results and your agent tests: for as long as you are a customer, and then for 12 months after your plan ends, after which we delete them.
- A sign-up that was never finished: 12 months, then deleted.
- A light check for a business improvement district, for a business that never signed up: 2 years from the check, then deleted.
- Sign-in codes and signed-in sessions: they stop working after a short time.
- Google Analytics data: kept by Google under the retention setting of our Analytics account
Information sent outside the UK
Some of the companies above, including our AI providers, may process information outside the UK, for example in the United States. Email us at hello@getagentready.co.uk if you would like to know how those transfers are protected.
Cookies and similar technology
- When you sign in, we set a cookie that keeps you signed in. It is needed for the service to work and does not track you elsewhere.
- Our sign-in forms set a security cookie that protects them from misuse.
- The cookie bar remembers your choice in your browser's own storage, so we do not ask you again.
- Google Analytics sets its cookies only after you press OK on the cookie bar. If you press No thanks, nothing is sent to Google Analytics.
To change your mind about analytics, clear this website's data in your browser and the cookie bar will ask you again.
Your rights
Under UK data protection law you have the right to:
- ask for a copy of the personal information we hold about you;
- ask us to correct information that is wrong;
- ask us to delete your information;
- ask us to limit how we use it, or object to how we use it;
- ask for your information in a form you can take to another service;
- withdraw your consent at any time, where we rely on consent, without affecting what we did before.
To use any of these rights, email hello@getagentready.co.uk. We will reply within one month. There is normally no charge.
Complaints
If you are unhappy with how we have handled your information, please tell us first at hello@getagentready.co.uk so we can put it right. You also have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk/make-a-complaint or by phone on 0303 123 1113.
Changes to this notice
We will update this notice when what we do with personal information changes, and change the date at the top.