More and more, people are asking ChatGPT or Gemini to find them a local business, or to book something for them. Those tools read websites to work out who to suggest. If they can't make sense of yours, they leave you out. Put your web address in below and we'll show you what they can and can't find.
Checking your site is free, and you don't need an account.
Ask an AI assistant to find you a local business and it doesn't browse around the way a person would. It looks for businesses where it can be sure of the answer. Are they open? Do they do what I've asked for? Can I book? If it can't tell from your website, you're not further down the list. You're left out. And if two businesses both fit, it goes with the one it can actually book.
It's not just booking either. People are starting to use these assistants to plan a day out. Someone might ask for a day in town with some independent shops, a good cafe for lunch and something to do in the afternoon, and the assistant will put a plan together based on what that person likes. To do that it has to read the websites of the shops, cafes and attractions in the area. If it can understand a website it can include that business in the plan. If it can't, it leaves that business out and uses one it can.
An AI agent is a piece of software that does things on the internet for a person. Instead of searching and clicking through pages yourself, you ask ChatGPT, Gemini, Claude or Alexa to sort it out. It reads websites and business listings, and it comes back with an answer, or sometimes with the booking already made.
In the UK that mostly means finding and recommending, for now. Completing a booking is arriving one trade at a time, restaurants first. That's the reason to get ready now.
A website an assistant can't read costs you twice. First you're not mentioned. Worse, it finds you, brings a customer who's ready to go, and can't finish the booking.
Find out in seconds. Are you AgentReady? →
Those are the three questions, and we answer them with ten checks. Give us your web address and we read your site the way an assistant would. You get a score out of 100. The full review turns that into a plan: what to change, why it matters, and where on your site to do it.
Ten checks in plain English, from whether AI agents are allowed onto your site at all to whether they can find your hours, prices and a way to book.
Each item says what to change, why an assistant cares, and where on your site to do it.
A phone number is something an agent can read out but can't ring. We tell you which booking and listing tools reach the assistants for your trade, free ones first.
An llms.txt is a plain text file on your website that tells AI assistants what you do, when you're open, what it costs and how to book. We write yours, you add it to your site. With it comes a verified ID and a place in the AgentReady directory.
No. A new site costs around £4,000 and takes six weeks. AgentReady works with the site you already have. The plan is small changes you make when you have time. If anything, a big rebuild can make things worse, because heavily built sites are often harder for assistants to read than simple ones.
AI is at its AskJeeves stage. ChatGPT asks the booking systems it works with. Google answers from your Business Profile and the web. Alexa goes to its own partners. Nobody knows which route will matter most, so the sensible thing is to be covered on all of them, which mostly costs nothing. That's what we're for, and it's why the full review comes with three more reviews over the year.
Security plugins and platform settings block AI agents without telling you. Hardly anyone checks. We do, and we write the fix.
A phone number an agent can't ring is the bottom rung. A booking system an assistant already uses is the top. We tell you which rung you're on.
On OpenTable? ChatGPT, Google and Alexa can all take a customer into your booking. Phone number only? None of them can. It's different for every trade.
Whenever something new arrives on the internet, the early years are messy. Remember the late nineties? Netscape or Internet Explorer, AltaVista or Yahoo. AskJeeves, anyone? Different platforms, different rules, and nobody knew which would stick. AI agents are at that stage right now.
Nobody knows which route will matter, so spreading your bets is sensible, as long as every recommendation says how strong the evidence is behind it, and most of them are free. That's how your plan is put together.
Being AgentReady is not a one-off fix in a settled world. Being AgentReady means having someone in your corner while the rules get written.
No hidden fees and no agency rates. Your score is free, always. The full review is £99 for the first year and £30 a year after that.
Not open to the public yet. Trial businesses get a code from us.
Three reviews a year, and your listing stays live.
For when you've changed something big.
Here's the part that matters most to us. When search changed last time, the businesses with SEO agencies won and everyone else slipped down the results. We're not letting that happen again. The AgentReady directory is the way small businesses get found in the age of agents: verified, machine-readable, searchable by trade and town, and fair. Every listing is built the same way, the corner shop next to the chain, because readability shouldn't depend on the size of your marketing budget.
The map shows who's ahead of the curve and who's behind it. Every business that joins moves its town up, and the businesses that move first stand out when it matters.
Join us. Put your business, and your town, on the map.
The AgentReady Directory is a public list of verified, AI-readable UK businesses, searchable by trade and town, built so agents can read it as well as people. Every listing links back to the badge on the business's own site.
Browse the directory →Not open to the public yet. If you've been given a code, fill in your details below and we'll go and read your site.
We're checking your pages for pricing, opening hours, how booking works, and how people can pay, so the next step is a head start, not a blank form. This usually takes 20 to 60 seconds.